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Visit
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Research Report by The Gilbane Group
 Continuing
the mission to help buyers and adopters understand key trends
in content globalization, Gilbane presents a study focused on
multilingual product content, comprised of pre- and post-sales
marketing
materials, technical documentation, online help, training curriculum,
and customer support materials. The study focuses on the people,
process, and technology infrastructure that enables organizations
to align and unify content globalization strategies based on
the Global Content Value Chain Content Maturity Model (GCVC
CCM) roadmap.
It provides value to organizations challenged to ship products
simultaneously, ensure international regulatory compliance,
meet global expectations for multilingual communications, and
most importantly, increase global customer satisfaction and
sustain brand management programs. The study cites examples
of how industry leaders
have succeeded and failed, provide best practices for consistently
increasing the value of global product content, and use the
GCVC CMM to plan strategic investments.
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