 Let's
compare multi-channel publishing to something that everyone
can relate to: ice cream! Suppose Content Man has chocolate
ice cream as his content. He can serve that content in different
varieties: in a dish, in a cone, or as a milkshake. The content
- chocolate ice cream - stays the same, but it is served to
the consumer in different ways.
Similarly, content such as an instruction manual can be delivered
as a printed book and as an electronic file on a CD. Simultaneously,
the same instruction manual can also be published to a Web page
and a PDA. The instruction manual's content doesn't change;
only the form in which it is delivered to the intended "consumer"
changes. The content is published in more than one media channel,
allowing the content to reach a wider audience through these
different channels.
Introduction
1. What is content?
2. What is multi-channel publishing?
3. What is tagging?
4. What
is content management?
5. Who needs a
content management system?
6. How will a content
management system benefit my organization?
7. Why
can't I just use a word processing or spreadsheet software program?
8. I'm
ready to proceed! Take me to the CMS Starter Kit.
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For further information about more in-depth training in content
management, contact
us.
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