Crash Course for Multichannel Publishing

Who should consider multichannel publishing?

All organizations that publish educational or instructional information, training manuals, research results, parts manuals, testing materials, reference materials, and more should consider multichannel publishing. Multichannel publishing expands markets by delivering information in the most convenient ways so the intended audience can access the information in a timely manner.

Using the ice cream example, Content Man sells more chocolate ice cream by offering it in different forms than he did when he only sold it in cones. Why? Because some people think cones are too messy and prefer the convenience of chocolate ice cream in a dish. Others prefer to take a gallon of chocolate ice cream home and have it accessible to eat when they watch TV late at night. In the same way, people will access information more often if it is delivered in ways that are convenient and accessible to them when they want it.

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• Introduction
• What is information?
• What is media?
• What is multichannel publishing?
• Who should consider multichannel publishing?
• How will multichannel publishing benefit my organization?