Crash Course for Multichannel Publishing

How will multichannel publishing benefit my organization?

Many organizations find that publishing their information to more than one media channel allows them to reach a broader audience. They can reach business people who frequently travel with mobile publications and visually impaired people with Braille or voice-translated electronic files. Reaching more people means more awareness of their products in the marketplace which can lead to more sales.

Many people still prefer to read information in print publications, so there's still benefit in printing information. However, printed products take the most time to produce. People can get more current information when they can access it via an electronic source such as a Web site because the time needed to produce these electronic products is far less than printed products. Also, electronic products are searchable and can contain video and sound clips that print products can't provide. When produced on the Web, the information can be updated every day to provide the latest developments to an audience.

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• Introduction
• What is information?
• What is media?
• What is multichannel publishing?
• Who should consider multichannel publishing?
• How will multichannel publishing benefit my organization?