Crash Course for Multichannel Publishing

Publishing used to be simple. Organizations had their information printed in a book, manual, journal, or magazine and it was distributed to their target audience. But technology has added many other options to the publishing world, giving organizations choices for disseminating their information like they never had before. Many have chosen to pursue multichannel publishing. But what exactly is that? And who should consider multi-channel publishing?

 

Let's start with the basics.

• What is information?
• What is media?
• What is multichannel publishing?
• Who should consider multichannel publishing?
• How will multichannel publishing benefit my organization?