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All organizations that publish educational or instructional
information, training manuals, research results, parts manuals,
testing materials, reference materials, and more should consider
multi-channel publishing. Multi-channel publishing expands
markets by delivering information in the most convenient ways
so the intended audience can access the information in a timely
manner.
Using the ice cream example, Content Man sells more chocolate
ice cream by offering it in different forms than he did when
he only sold it in cones. Why? Because some people think cones
are too messy and prefer the convenience of chocolate ice
cream in a dish. Others prefer to take a gallon of chocolate
ice cream home and have it accessible to eat when they watch
TV late at night. In the same way, people will access information
more often if it is delivered in ways that are convenient
and accessible to them when they want it.
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