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Multi-channel publishing means publishing the same information
to several different media formats. For example, an organization
may publish medical information as a printed book for doctors'
offices, but also publish it for mobile devices for doctors
and nurses to access when they are seeing patients in examination
rooms. Schoolbook publishers may publish their textbook in print
form for classrooms and also publish an electronic accessible
version of that same text on a DVD for visually-impaired students.
 Let's
compare multi-channel publishing to something that everyone can
relate to: ice cream! Suppose Content Man has chocolate ice
cream as his information. He can serve that information in different
varieties: in a dish, in a cone, or as a milkshake. The information
- chocolate ice cream - stays the same, but it is served to
the consumer in different ways.
Similarly, information such as a medical reference book can
be delivered as a printed book and as an electronic file on
a DVD. Simultaneously, the same information can also be published
to a Web page and a mobile device. The reference book's information
doesn't change; only the form in which it is delivered to the
intended "consumer" changes. The information is published
in more than one media channel, allowing the information to
reach a wider audience through these different channels. |
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