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COURSE:
multi-channel publishing
Publishing used to be simple. Organizations had their information
printed in a book, manual, journal, or magazine and it was distributed
to their target audience. But technology has added many other
options to the publishing world, giving organizations choices
for disseminating their information like they never had before.
Many have chosen to pursue multi-channel publishing. But what
exactly is that? And who should consider multi-channel publishing?
