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Crash Course: Cross-Media Publishing Publishing used to be simple. Organizations had their information printed in a book, manual, journal, or magazine and it was distributed to their target audience. But technology has added many other options to the publishing world, giving organizations choices for disseminating their information like they never had before. Many have chosen to pursue cross-media publishing. But what exactly is that? And who should consider cross-media publishing?



Let's start with the basics.

1. What is information?
2. What is media?
3. What is cross-media publishing?
4. Who should consider cross-media publishing?
5. How will cross-media publishing benefit my organization?



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